Is it really so necessary to be attentive towards your customers? We all know how important it is to satisfy customers’ needs and use logo automotive gifts, for example. But, will such approach help companies to develop? Let us see what are those cases when every businessman can simply forget about his customers.
We all know that consumers want to get products of the high quality and low price. People are not ready to spend a lot, especially these days. Today everybody can simply forget about field investigation and prognostication. Well, we have to agree that managers who completely forgot their customers and ignored market demands paid a stiff price for it. But if you are going to listen to every person who buy your product you risk to loose even more money! In the history of business exists a very good example of the things described above. McDonald’s has created McLean - a low fat burger aimed at people who are anxious about their health. The taste was not worse than that of BigMac, but people didn’t buy it! The mistake is simple. People who take care of their health don’t eat in McDonald’s. Those who eat, want to get their favorite stuff only.
We have to give our customers something unique and unexpected. Nobody could even imagine that electronic puppy or kitten who constantly wanted to eat and be looked after would be the most popular product of 1997. We are talking about Tomagochi. And it was the idea of the company to create it, not the idea of a customer. As you can see, winning products are born within the company and not with the help of promo products, such as promotional food. Don’t pay attention to your customers when thinking about something revolutionary. Try to forget about them and this product will bring billions.