The term promotional strategy can hardly be defined in a simple way. If we mention “promotional marketing” - this is just a nice phrase and you should be aware of the meaning before you actually use it. It is not a joke if you try to “provide” this service to yoru customers and you can’t even define what kind of workflow will be done for them. Promotional marketing is not just an advertising, the notion is rather broad. For instance, you produce customs clocks and you want to distribute them fast. You order advertising services from various marketing agencies and sometimes you are not satisfied with the results, the results that you can measure in terms of sales! Sure, this is not the right approach as sales and scope of work dedicated to advertising your stuff are different notions though sales depend on advertising. Advertising agency can make you product popular or at least to make people be aware of your presence on the market but then everything fully depends on you: how you contact your clients, how you support them, how you treat them. In other words, even the best marketing agency can’t guarantee that your goods will sell like hot cakes! That is why it is a common mistake to think that production is the only that is required from you and if you delegate other work on making your product popular to the advertising agency. You should constanly work over the promotion yourself! You should organize tradeshows and exhibitions, you should organize surveys and find out people’s opinion about the goods you sell, you should support your clients and give them something more than just, for instance, custom calculators or promo keychains. You should always keep in mind that returning customers is what you should achieve! You need to gain reputation!