Your Invitation to Powerful Direct
Marketing Secrets That Grew Sales For One Product 1,600%...
In Less Than 2 Years!
Dear Successful Marketer,
What if you could increase your sales by over 16 times what they are now? How exciting would that be!
It's really not that difficult to do when you apply some of the deeper secrets of direct response marketing to your sales. When you and I join forces to produce sales letters or web copy to sell your products and services, you'll have direct access to those profit-making secrets.
You see, my trainer and mentor is one of the Copywriting Masters… his name is Michael Masterson. Just in case you don't know who Michael Masterson is, let me tell you a little about him:
He has trained and developed hundreds of copywriters through this valuable course - Michael Masterson's Accelerated Copywriting Program. There are 23 top copywriters that he had a hands-on role in developing them to their current professional level.
Michael has had a wildly successful career as a direct response copywriter. During his active career - he's now semi-retired - he was one of the highest paid and most successful copywriters known. That's because he wrote some of the most profitable and powerful direct sales letters ever mailed.
Even his first direct mail package was a huge success. Michael wrote a sales letter promoting a high-end financial investment club - The Oxford Club. This sales letter delivered phenomenal results.
It was successfully mailed for over 10 consecutive years - going out to tens of millions of prospects - and resulting in millions of dollars in revenue for his client. In fact, his letter took The Oxford Club sales from $117,000 a year to $1,950,000 a year... in less than 2 years.
During the 10 years Michael was actively writing copy - he now primarily mentors and directs the work of other copywriters - he had at least 50 controls that brought in sales exceeding $400 million.
I'll be using the same techniques that made Michael's Oxford Club letter sell successfully, to help you sell more products and/or services for your company… just as I've done for other clients!
So how did Michael do this, and how can I do it for you?
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Million-Dollar Marketing Secrets
While studying Michael's writing process, I learned that he'd spend hours studying the prospect. He'd get to know the prospect like he knew his best friend. His philosophy was that in order to get the prospect to buy what he was selling, he had to do two things extraordinarily well:
(1) Capture the reader's interest immediately (hook him), and
(2) Maintain it! (Don't let him wiggle off the hook.)
Just how do you hook him - by saying something that instantly conveys to him the belief that your sales letter is urgently and immediately about him. It has to look interesting to him.
And how do you keep him on the hook - by providing him with new and interesting information that benefits him - throughout your sales letter. This "hooking" process takes place in the prospect's head…but through the experience of your sales letter copy.
Michael Masterson is famous for saying: "To write masterful copy, you have to get into your prospect's head and stay there. Great copy, ultimately, is an exploration, stimulation, or provocation of the prospect's greatest and deepest desires, fears, hopes, and dreams."
When I write for you, I'll build this same philosophy into your
sales copy. I'll study your prospect inside, out - to the point
that I know him as I know my best friend.
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The Secret to Writing Stronger Sales Letters - Unknown
by 90% Of Copywriters Working Today!
Now I'm going to take you back to how Michael structured his letters that sold over $400 million of products and services. One of his protégés, Don Mahoney, explains it best: "…great copywriting has an invisible structure that supports it. A secret structure that holds it up and makes it work.
Because the master knows hundreds of little secrets about how to put things together - how to make each little piece work just right as part of the whole. That's architecture. An invisible structure that holds together a chair…or a 100-story building…or a sales letter."
I know how Michael led his reader through his sales copy. I know how he built interest in the products and services he was selling. I know how he got his readers so excited about what he was selling. He sold millions.
So how did he do it - he used the "Architecture of Romance" - this was Michael's ultimate "secret weapon."
In fact, this secret is so powerful, I only share it with my most valued clients. If you would like to know more about the "Architecture of Romance" - please contact me today at (845) 489-1798 and I'll show you how to use it to boost your sales.
Remember, Michael wrote over 50 "control" sales letters that
generated over $400 million in revenue - using this same secret.
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Now Is Your Opportunity To Get A Copywriter That Uses
Direct Response Selling Techniques That Have Sold Over $400
Million Of Products and Services - To Increase Your Company's
Sales!
I can apply these techniques - and many more - in any form of sales message you prefer - complete sales packages, sales letters, full-page ads, magazine inserts, order forms, premium buck slips.
Regardless of what marketing communication method you need to sell your company's products - I can do it for you in a very effective manner. Take a look at my portfolio of winning promotional samples to see what I mean.
I will not hold back on any of the million-dollar selling techniques that I've learned from Michael and other master copywriters. My goal is to do whatever it takes to help you sell more of your company's products!
My specialty is writing copy for informational products - sold primarily over the Internet and through snail mail. The niche that I'm most seasoned in is financial investment advisory newsletters and trading services.
But the techniques required to be successful in direct response
marketing are the same, regardless of what you're selling. Once
I know your prospect's deep emotional needs, it's just a matter
of applying Michael's "Architecture of Romance" to craft a message
that causes them to buy what you're selling.
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My Personal, NO-RISK, NO-HASSLE Guarantee To You…
My ultimate goal is to satisfy you by producing sales copy that will increase your company's products sales. I'll work with you to until your desired results are achieved. I'll rewrite it for you - at no extra cost.
NO RISK. NO HASSLE. You can't lose!
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To accept your invitation, here's all you need to do:
Simply email me at jim@jimturnermarketing.com. Or you can fill
out my "
Request
Info" form. Tell me you'd like to take me up on my
offer, and would like to arrange a time to discuss your project.
To your marketing success,
Jim Turner
Direct Response Copywriter & Direct Marketing Strategist